AI-generated ads bring warm, pre-screened leads. The CRM books them onto your calendar. Ads, content, intake, and pipeline in one system.
$11 avg cost per lead vs ~$25 industry.
<60s
to booked appointment
1
system, not five tools
24/7
AI intake
DIY, referrals, or a typical agency: every path either burns you out or buries you in cold names you still have to chase. Speed-to-lead is everything, and it's exactly where LOs lose deals.
DIY / referrals
Not scalable, burns you out, and depends entirely on your network, and you still do all the work.
A typical agency
Sells volume without quality. You get a pile of cold names and still chase, qualify, and nurture every one.
Speed-to-lead
Borrowers go with the first lender to respond. Slow follow-up is where deals quietly die.
Manual everything
Filming content, writing posts, chasing responders, logging notes: the work never ends and never scales.
Ads, content, intake, booking, and CRM aren’t five tools. They’re one. AI handles the follow-through; you close.
A stranger on Instagram becomes a warm, pre-screened appointment on your calendar, automatically.
Meta and Instagram ads, run at volume
Mortgage ads are credit ads, so they run in Meta's Special Ad Category. That takes ZIP-level targeting off the table, puts a floor under radius targeting, locks age and gender, and removes lookalikes for everyone in the category. What still moves results is volume and speed: more creative variations tested per week than a human team can film, and a first response to every lead in under a minute. That is what this runs on.
- Meta / Instagram paid social
- More creative variations per week than a team can film
- AI content engine: videos & posts
- Weekly performance iteration
Every responder, answered in seconds
Asks the standard intake questions the moment someone responds, and records what the borrower tells you: credit range, income, timeline, and what they are trying to do. Your licensed LO does the qualifying.
- Standard intake questions, asked in seconds
- Answers recorded as the borrower reports them
- Your licensed LO does the qualifying
Auto-booked in under 60 seconds
The appointment lands on your calendar before the lead cools, with prep notes and full context surfaced before every call.
- Sub-60-second auto-booking
- Synced to your calendar
- Prep notes before every call
It all lives in one CRM
Every lead, conversation, appointment, and metric in one command center: warm, booked, and ready to talk.
- Unified conversation thread
- Real-time pipeline analytics
- Push notifications & routing
The content engine
This ad was never filmed.
A real ad from a live campaign. The presenter, the voice, and every scene are generated. Your loan officers get fresh video week after week without a camera, a crew, or a Saturday.
Synthetic presenter. No filming involved.
The whole top of the funnel, ads, content, intake, booking, and pipeline, all in one black-glass command center.
AI Paid Ads
Meta / Instagram ads run at volume, with more creative variations tested per week than a human team can film.
AI Content Engine
Auto-generates marketing videos and posts for your LOs, so they never have to film again.
AI Intake
Every responder gets the standard intake questions, and their answers reach you with the lead.
Auto-Booking
Sub-60-second appointment booking, synced to your calendar, with prep notes surfaced before every call.
Unified Inbox
Every call transcript, text, and email logged and searchable in one conversation thread.
Pipeline Analytics
Conversion rates, pipeline value, and production tracking in real time, per LO and per team.
Push Notifications
New leads, booked appointments, and intake milestones the moment they happen.
Lead Routing
Automatic or manual distribution with team routing rules and manager-level controls.
Speed-to-Lead Tracking
Response-time tracking across the team to spot bottlenecks before they cost you deals.
Warm, not cold
Pre-screened, in-market leads, not a list of cold names you have to chase and nurture.
One system, not five
Ads, content, intake, booking, and CRM in a single command center instead of a stitched-together stack.
Speed-to-lead, solved
Instant intake and sub-60-second booking win the first-responder advantage every time.
Scales with the team
Individual loan-officer workspaces under manager-level routing, distribution, and oversight.
Two AI services on one platform. One brings the borrower in, the other works the file to close.
Also from Loandock: the MLO Engine for accurate loan pricing, a separate self-serve product on its own site.
Turn on the lead engine. Warm, pre-screened, booked appointments delivered to your pipeline, while you focus on the only part that matters.
Live with a production lender. Loandock marks conditions fulfilled; your underwriter clears them.